Personalisation Pioneers 2024

Mastercard Dynamic Yield brought their Personalization Pioneers 2024 world tour to the Ministry of Sound, welcoming 300 attendees for a full-day event focused on AI, optimisation, and real-world personalisation strategies. The venue was taken over in its entirety, with each space designed to support a different part of the guest journey.

Guests arrived through the entrance tunnel, where digital check-in points were positioned to ensure a smooth and efficient start to the day. From there, The 103 served as a dedicated networking space, providing a more informal setting for conversation and connection throughout the event.

The Box acted as the central conference space, set in a theatre layout with a fully branded stage backdrop. Dynamic Yield made strong use of the venue’s AV capabilities, carrying their brand colours across screens and lighting to create a cohesive visual identity during the conference sessions.

Outside, the courtyard became a hub for food, drinks, and interactive activations. Gourmet catering included freshly sliced Serrano ham, roasted chicken cooked on a barbecue, and pasta served from a cheese wheel. A DJ accompanied the space throughout the day, contributing to the atmosphere as guests moved between sessions.