Achieving Measurable Outcomes: Unveiling The Power Of Event Engagement

Achieving Measurable Outcomes: Unveiling The Power Of Event Engagement

07 July 2023

SEASON: 1
EPISODE: 6

In this episode of the EventHuddle podcast, host Gabby introduces Kevin Jackson, co-founder of AI Forge, an AI incubator platform, and an industry veteran with a rich background in events. Kevin shares insights from his extensive experience and highlights the importance of audience engagement and targeted event planning.

He emphasises the significance of defining clear objectives and employing the "think, feel, know, do" model to produce measurable outcomes. From his journey in various event companies to creating successful Muslim events, Kevin provides valuable lessons and strategies for event professionals aiming to maximise their impact.

Standout Quote:

"The more focused your event is, the better you do in achieving that objective. It's about outcomes. You've really got to know what you're aiming for and be able to hit it."

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